Understanding the opportunities and risks of digital media
Case
Project info
GameShift, an initiative of Westlotto
The modern dangers of gaming and the responsible use of media are explained in this campaign, an initiative by Westlotto, and presented for various target groups. The challenge here was to create a certain gaming character in the design, yet in a serious and professional style for a wide range of people and age groups.
The idea behind the name SHIFT, i.e. a change of direction, was taken up again in the arrows that can be found on all of today's controllers. Different color concepts were developed for targeted communication to the various target groups, which are particularly effective when speaking directly to a target group.
Brand Strategy
Corporate Identity
Next project
Get the popcorn!
