1734

Highly traditional modernity

Case

Project info

Customer

Lautergold

The challenge

Lautergold's long-standing tradition should be made visible in its new product - 1734 Rum. However, there is already an incredible amount of competition in the rum market. The challenge here was to develop a striking, unique design that combines tradition and modernity while emphasizing the high quality of the product.

Solution

A mixture of traditional typography and modern layout combined with decorative elements allows the three different varieties of 1734 rum to stand out and gives them a classy and unique character. The Phoenix was already used by Lautergold many years ago and was able to develop into the perfect key visual in a new look.

Services

Online & Print

Corporate Identity

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

No items found.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Next project

Get the popcorn!

Nucleus Capital

The core of venture excellence

Let's chat.

We look forward to new requests, memes and cat photos.

ContaCt

Mail me maybe, baby