The French way to make DIY solar
Case
Project info
Ecoterre is a French company that specializes in DIY solar equipment. The main sales channel is their website and webshop.
The challenge was to create a new identity and introduce new channels such as Instagram and offline prints. The existing visual identity lacked a clear line, there were no main colors, fonts or visual elements. We were commissioned to create a modern and appropriate brand identity that would leave a digital and trustworthy impression on customers.
In the competition analysis, the same stuff was shown over and over again: suns, sunflowers, arrows to represent electricity. Shadows were introduced as a supporting element in order to get around all the already stale elements. After the customer analysis, it became clear that the main customer is male, 45+ and wealthy, so the design is less playful and more focused on the essentials. An important and recurring shape is the parallelogram, which symbolizes the solar panels on the roof.
Corporate Identity
Online & Print
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