maama's

A local delivery service start-up from Würzburg

Case

Project info

Customer

maama's is a local delivery service. It offers an infrastructure to give even the small stores next door the opportunity to deliver their goods to customers in the city within 30 minutes.

The challenge

Because maama's is a young startup, there was the opportunity to start from scratch. There were no boundaries or rules to follow, which made the creative process exciting but also endless. Also, the market was already full of giants, so a strong and memorable identity was necessary.

Solution

After the market analysis, the goal of the visual design was cheerfulness, colorful and young. A mix of the known and familiar and something new and exciting. The feeling of not having to worry about shopping, because mom will take care of it. Only this time it's not mom's, it's maama's. Once a logo was created, we separated all the shapes and created a strong pattern that represented flexibility, spontaneity and what we wanted to represent most - vegetables and fruit.