Summit conqueror & pioneer
Case
Project info
Strompioniere is a brand of alphaomegagreen GmbH and was created as a pure B2C channel. The pioneers bring new momentum to the promising solar energy market. The mission is to clear up the myth surrounding solar and make the product and the lifestyle behind it more accessible to society.
The market is young and has a lot of potential for the future and there are already a number of promising competitors. In order to stand out in the more technically inclined market, a storyline had to be found that shows the future potential of the product and communicates to the customer on an emotional level that solar is the right way to go.
Pioneers & trailblazers. With strompionieren, every customer becomes a pioneer for solar energy and can play their own part in shaping a sustainable future. The visual language is rebellious, young and creative.
Brand Strategy
Corporate Identity
Online & Print
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